Saturday, April 01, 2006

Plugins are BETTAH

CalCars is a non-profit startup formed by entrepreneurs, engineers, environmentalists and consumers. They promote plug-in hybrids (PHEVs). PHEVs are like regular hybrids but with larger batteries and the ability to re-charge from a standard outlet (mostly at night). They're the best of both worlds: local travel is electric, yet the vehicle has unlimited gasoline range.

They've built prototypes (see PRIUS+,the world's first plug-in Prius), and are working on others to show what can be done now with existing technology. Goal: get carmakers to build PHEVs.

Cal Cars has launched a little piece of promo called Bettah! The animated short is another snappy number from Free Range, the nice folks who brought us Store Wars and The Meatrix. Co-sponsored by Americans for Energy Independence.

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