An article by Michael Cockram titled "Deep and Merely Tinted Greens"INTRO:
As the concept of "green design" enters the mainstream of our building culture, designers are being given a glut of information — and misinformation — on what constitutes environmentally sound practices. The term "greenwashing" has entered the lexicon to mean giving the appearance of being green without providing substantive environmental benefit.
Alternative Standards: NAHB vs LEED-H
The Official Greenwash: "Clear Skies" initiative?
A keystone is the question of verification of green building performance. The only way to ensure that green certification guidelines have real teeth is for the verification process to be independent and unbiased.
++Read more at Architectureweek.com